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Conceptualizing a Bottom-Up Approach to Service Bundling · Study

WorkConceptualizing a Bottom-Up Approach to Service Bundling

Thomas Kohlborn2010

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Workbronze2010

Conceptualizing a Bottom-Up Approach to Service Bundling

Thomas Kohlborn · Christian Luebeck · Axel Korthaus · Erwin Fielt · Michael Rosemann · Christoph Riedl +1 more

10 citations·0/0 files stored·Notes on numerical fluid mechanics and multidisciplinary design

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Service and Product Innovation Service-Oriented Architecture and Web Services Product Development and Customization

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References

1985Problems and Strategies in Services Marketing 2004Oxford English dictionary 2013The Oxford English Dictionary and Its Philosophy 2004The Four Service Marketing Myths 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing 2005Service portraits in service research: a critical review 2006Strategic Bundling of Products and Prices: A New Synthesis for Marketing 1991COMMODITY BUNDLING FOR COMPETITIVE ADVANTAGE: STRATEGIC IMPLICATIONS

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Year2010

Typeother

Published2010-01-01

VenueNotes on numerical fluid mechanics and multidisciplinary design

ISSN-L1612-2909

Languageen

Citations10

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/978-3-642-13094-6_11

openalex_workW1491083704

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