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Social change marketing in the age of direct benefit marketing – where to from here?
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Social change marketing in the age of direct benefit marketing – where to from here? (2005)Social change marketing in the age of dir…Marketing Social Marketing in the Social Change Marketplace (2002)Marketing Social Marketing in…Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (1997)Marketing Social Change: Chan…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Social marketing: strategies for changing public behavior (1990)Social marketing: strategies …Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)Self-efficacy: the exercise of control (1997)Self-Efficacy: The Exercise of Control (1999)A systematic review of social marketing effectiveness (2007)A framework for sustainable marketing (2011)Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors (2011)Relevance Lost: The Rise and Fall of Management Accounting (1987)Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences (1988)Personality differences predict health-risk behaviors in young adulthood: Evidence from a longitudinal study. (1997)Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia (2010)The Media's Influence on Body Image Disturbance and Eating Disorders: We've Reviled Them, Now Can We Rehabilitate Them? (1999)What to do when Stakeholders matter (2004)Risk Communication for Public Health Emergencies (2007)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)
this work references cited by second hop

References

  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 2002Marketing Social Marketing in the Social Change Marketplace974 cited
  • 1997Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment821 cited
  • 1990Social marketing: strategies for changing public behavior644 cited

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