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Storytelling that moves people. A conversation with screenwriting coach Robert McKee.
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Storytelling that moves people. A conversation with screenwriting coach Robert McKee. (2003)Storytelling that moves people. 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  • 2010Brand‐consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue318 cited
  • 2007Understanding Responsible Leadership: Role Identity and Motivational Drivers304 cited
  • 2009Charitable organizations' storytelling influence on donors' emotions and intentions210 cited
  • 2018Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels161 cited
  • 2015Awards: A strategic management perspective160 cited
  • 2006Stories visitors tell about Italian cities as destination icons159 cited
  • 2014Empowering the new traveller: storytelling as a co-creative behaviour in tourism150 cited
  • 2009Storytelling research of consumers' self-reports of urban tourism experiences in China140 cited
  • 2013Ethnographic Stories for Market Learning135 cited
  • 2014Why the PR strategy of storytelling improves employee engagement and adds value to CSR: An integrated literature review129 cited
  • 2020Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance116 cited
  • 2013The influence of the components of storytelling blogs on readers’ travel intentions112 cited
  • 2013Using corporate stories to build the corporate brand: an impression management perspective108 cited

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  • 2012A netnographic examination of travelers' online discussions of risks106 cited
  • 2021Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions90 cited
  • 2019Brand management in the era of fake news: narrative response as a strategy to insulate brand value86 cited