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Trading up: The New American Luxury · Study

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ArticleTrading up: The New American Luxury

Unknown author2004

Article2004

Trading up: The New American Luxury

Unknown author

80 citations·0/0 files stored·Journal of Consumer Marketing

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing American History and Culture

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2008Search Styles in Style Searching: Exploring Innovation Strategies in Fashion Firms 2009Schadenfreude as a consumption‐related emotion: Feeling happiness about the downfall of another's product 2017Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brands 2018The future of luxury: mega drivers, new faces and scenarios 2008Communities of Consumption and Made in Italy 2010A Shot at Half-Exposure: Asian Americans in Reality TV Shows 2017Managing the Growth Tradeoff: Challenges and Opportunities in Luxury Branding 2021More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity

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Year2004

Typearticle

Published2004-03-01

VenueJournal of Consumer Marketing

ISSN-L0736-3761

Languageen

Citations80

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1108/07363760410525731

openalex_workW1492575413

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