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Trading up: The New American Luxury
0 references·15 citing·57 second hopsampled
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  • 2008Search Styles in Style Searching: Exploring Innovation Strategies in Fashion Firms104 cited
  • 2009Schadenfreude as a consumption‐related emotion: Feeling happiness about the downfall of another's product89 cited
  • 2017Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brands69 cited
  • 2018The future of luxury: mega drivers, new faces and scenarios60 cited
  • 2008Communities of Consumption and Made in Italy57 cited
  • 2010A Shot at Half-Exposure: Asian Americans in Reality TV Shows54 cited
  • 2017Managing the Growth Tradeoff: Challenges and Opportunities in Luxury Branding51 cited
  • 2021More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity46 cited
  • 2012Does counterfeiting affect luxury customer-based brand equity?38 cited
  • 2011The Changing Meaning of Luxury31 cited
  • 2020Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness27 cited
  • 2011Carrying your long tail: Delighting your consumers and managing your operations20 cited
  • 2014Is Having a Taste of Luxury a Good Idea? How Use vs. Ownership of Luxury Products Affects Satisfaction with Life18 cited

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2008
Affluent female consumers and fashion involvement
16 cited
  • 2021Why Do Generation Y Consumers Adopt Online Luxury Technologies: A Values Approach9 cited