The character of a corporation: how your company's culture can make or break your business

Abstract

It is corporate culture which really makes organizations triumph in the long term. Gareth Jones and Rob Goffee introduce a way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - Networked, Mercenary, Fragmented and Communal - they advise executives on how to change their culture. They pose and answer two questions: what is your organization's culture? and is it the right one for the business challenges of the 21st century? In addition, the authors a ddress the ethical issues of manipulating the ways in which people relate to one another, and describe what kind of leadership styles tend to emerge in each type of culture.

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