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Brand Spirit: How Cause‐Related Marketing Builds Brands · Study

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ArticleBrand Spirit: How Cause‐Related Marketing Builds Brands

Unknown author2000

Article2000

Brand Spirit: How Cause‐Related Marketing Builds Brands

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78 citations·0/0 files stored·Journal of Consumer Marketing

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

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2014The role of brand communications on front line service employee beliefs, behaviors, and performance 2006Barriers to brand building in UK universities?2015Brands in Higher Education 2005Do Universities Have “Successful” Brands?2020Mandatory CSR expenditure and firm performance 2008The influence of cause marketing associations on product and cause brand value 2004A taste of trade justice: marketing global social responsibility via Fair Trade coffee 2011Corporate social responsibility as cultural meaning management: a critique of the marketing of ‘ethical’ bottled water

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Year2000

Typearticle

Published2000-09-01

VenueJournal of Consumer Marketing

ISSN-L0736-3761

Languageen

Citations78

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1108/jcm.2000.17.5.455.4

openalex_workW1492847859

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