References

No references inside the corpus for this window.

Cited by

• 2014The role of brand communications on front line service employee beliefs, behaviors, and performance158 cited
• 2006Barriers to brand building in UK universities?136 cited
• 2015Brands in Higher Education89 cited
• 2005Do Universities Have “Successful” Brands?83 cited
• 2020Mandatory CSR expenditure and firm performance78 cited
• 2008The influence of cause marketing associations on product and cause brand value68 cited
• 2004A taste of trade justice: marketing global social responsibility via Fair Trade coffee67 cited
• 2011Corporate social responsibility as cultural meaning management: a critique of the marketing of ‘ethical’ bottled water66 cited
• 2005Partnering for sustainability: Business–NGO alliances in the coffee industry62 cited
• 2003A Framework for Understanding Cause-Related Sport Marketing Programs54 cited
• 2010Capitalistic Agency: The Rhetoric of BP's Helios Power Campaign52 cited
• 2016Cause-related marketing in sports: the power of altruism33 cited
• 2017Effectiveness of cause‐related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context32 cited
• 2008Cause related marketing: consumers' perceptions and benefits for profit and non-profits organisations