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Advertising : principles and practice · Study

BookAdvertising : principles and practice

Warren B. Dygert1936

Book1936

Advertising : principles and practice

Warren B. Dygert · Walter A. Gaw · Herbert Arkin · Raymond Roosevelt Colton

51 citations·0/0 files stored·Littlefield, Adams eBooks

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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2017The effectiveness of celebrities in conservation marketing 1991Factors Moderating Advertising Effectiveness As Reflected in 333 Tested Advertisements 2019Effect of television adverts on children’s purchase behaviour: Evidence from Ghana 2019Brand Related Capabilities and the Process of Integrated Marketing Communications (IMC): A Resource Based View (RBV)2020Exploring contemporary visualisations of traditional Chinese symbols: A case of tea branding design

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Year1936

Typebook

Published1936-01-01

VenueLittlefield, Adams eBooks

Languageen

Citations51

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW1493230304

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