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Advertising : principles and practice
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Advertising : principles and practice (1936)Advertising : principles and practiceExploring contemporary visualisations of traditional Chinese symbols: A case of tea branding design (2020)Exploring contemporary visual…Effect of television adverts on children’s purchase behaviour: Evidence from Ghana (2019)Effect of television adverts …Brand Related Capabilities and the Process of Integrated Marketing Communications (IMC): A Resource Based View (RBV) (2019)Brand Related Capabilities an…The effectiveness of celebrities in conservation marketing (2017)The effectiveness of celebrit…Strategic Communication Campaigns (2013)Strategic Communication Campa…Factors Moderating Advertising Effectiveness As Reflected in 333 Tested Advertisements (1991)Factors Moderating Advertisin…A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)Qualitative research: Methods in the social sciences (2006)The Handbook of Communication Science (2010)The Influence of Source Credibility on Communication Effectiveness (1951)Principles of Marketing (1972)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)A scoping review into the impact of animal imagery on pro-environmental outcomes (2019)Relational Environmentalism in Coastal Recreation and Tourism (2019)Persistence of Contested Value Cocreation Practices (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)The Influences of the Usage of Marketing Communication Tools on Innovations of the Functional Areas of Businesses: Perspectives for the Mining Industry (2022)Scale Development : Theory and Applications (1991)A framework for marketing management (2000)Partial least squares structural equation modeling (PLS-SEM) (2014)Influence of Pester Power on Parents’ Buying Decision: A Focus on FMCG Products in Pakistan (2020)TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision (2021)Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research (2001)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Using thematic analysis in psychology (2006)The Impact of Television Advertising: Learning Without Involvement (1965)The diffusion of innovations (1983)The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates (2003)Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies (2008)Anarchy of effects? Exploring attention to online advertising and multiple outcomes (2011)
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  • 2017The effectiveness of celebrities in conservation marketing66 cited
  • 1991Factors Moderating Advertising Effectiveness As Reflected in 333 Tested Advertisements32 cited
  • 2013Strategic Communication Campaigns14 cited
  • 2019Effect of television adverts on children’s purchase behaviour: Evidence from Ghana13 cited
  • 2019Brand Related Capabilities and the Process of Integrated Marketing Communications (IMC): A Resource Based View (RBV)12 cited
  • 2020Exploring contemporary visualisations of traditional Chinese symbols: A case of tea branding design3 cited

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