Theory and practice of total quality function deployment

Samuel Rajkumar Devadasan · Nithish Kathiravan · Vasanthan Thirunavukkarasu

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Quality Function Deployment in Product Design Quality and Supply Management Product Development and Customization

Abstract

Purpose This article seeks to propose a technique called total quality function deployment (TQFD) and to appraises its practicality by applying it to a traditional pump‐manufacturing environment. Design/methodology/approach The deficiencies of QFD techniques were studied. The theory of the TQFD technique was developed with the objective of overcoming these deficiencies. Two pump‐manufacturing companies were involved, while examining the practicality of TQFD technique. Findings A traditional pump‐manufacturing environment lacks knowledge of implanting techniques like QFD, which challenges the researchers to test‐implement, the techniques like TQFD. Yet the successful development of TQFD documents during the reported research project indicates the practical feasibility of TQFD implementation in pump‐manufacturing companies. Research limitations/implications The practicality of TQFD was tested by involving two pump‐manufacturing companies located in the city of Coimbatore in India. These two companies may not represent the global pump‐manufacturing environment. However, the pump‐manufacturing trend is uniformly showing sluggish growth at global level. Hence, the inferences drawn may considerably represent traditional pump‐manufacturing environment at the global level. Practical implications Since TQFD documents are successfully developed, engineers can be trained to become TQFD coordinators. These engineers will transfer the voice of customers into the practical field by following the implementation procedure presented in the paper. Originality/value So far no researchers have reported the theory and practice of TQFD. Pump manufacturing companies lose their market share because of the failure to translate customers' vague languages into technical languages through the involvement of all personnel and holistic exploitation of resources of the organisation. TQFD is a very valuable technique to meet this imperative.

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References

2002Quality function deployment: A literature review 2003The leading edge in QFD: past, present and future 2000Methods and techniques to help quality function deployment (QFD)2003Applying Quality Function Deployment to environmentally conscious design 2003A longitudinal study of TQM implementation: factors influencing success and failure 2001A conceptual QFD planning model 2002The house of flexibility: using the QFD approach to deploy manufacturing flexibility 1993Quality Function Deployment: Linking a Company With Its Customers

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