Hedonic shopping motivations, supermarket attributes, and shopper loyalty in transitional markets

Trang Nguyen · Nguyen Dinh Tho · Nigel J. Barrett

65 citations0/0 files storedAsia Pacific Journal of Marketing and Logistics

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

Abstract

Purpose This study aims to explore the impact of hedonic shopping motivations (HSM) and supermarket attributes (SMA) on shopper loyalty (SLO). Design/methodology/approach A sample of 608 supermarket shoppers in Ho Chi Minh City, Vietnam was surveyed to test the model. Structural equation modeling was used to analyze the data. Findings It was found that SMA and HSM had positive effects on SLO. It was also found that the impact of hedonic motivations on SLO was different between the younger and older, as well as lower and higher income groups of customers. However, no such difference was found between female and male shoppers. Research limitations/implications A major limitation of this study was the use of a sample drawn from one transitional market. Cross‐national samples will be a direction for further research. Also, the study focuses on attitudinal loyalty. Behavioral loyalty should be taken into account in future research. Practical implications The findings suggest that the supermarket managers showed concentrate their positioning strategies not only on the utilitarian dimension but also on the hedonic motivations to stimulate SLO, especially for older and higher income segments of customers. Originality/value The major contribution of the study is to empirically examine the role of hedonic motivations in SLO in Vietnam, a transitional market.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 65 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1989Structural Equations with Latent Variables 1991Structural Equations with Latent Variables.1996The Behavioral Consequences of Service Quality 1999Whence Consumer Loyalty?1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value 1995Customer Switching Behavior in Service Industries: An Exploratory Study

Cited by

2016Please explain why it happened! How perceived justice and customer involvement affect post co-recovery evaluations: A study of Iranian online shoppers 2014Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis 2019Assessing the role of product category involvement and relationship proneness in the satisfaction–loyalty link in retailing 2011Modern Retailers in Transition Economies 2018Influence of Sales Promotion, Hedonic Shopping Motivation and Fashion Involvement Toward Impulse Buying through a Positive Emotion.

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.