The Effects of Green Image of Retailers on Shopping Value and Store Loyalty

Jamaliah Mohd. Yusof · Rosidah Musa · Sofiah Abd Rahman

46 citations0/0 files storedProcedia - Social and Behavioral Sciences

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Consumer Retail Behavior Studies Customer Service Quality and Loyalty Environmental Sustainability in Business

Abstract

This study aims at examining the influence of green image on shopping value and store loyalty. Convenience sampling using quota sampling was used to collect data of a sample of 565 consumers. Using structural equation modeling, it was found that green image of retailers has no significant relationship with store loyalty but has a significant influence on shopping value. Shopping value appears to mediate the relationship between green image of retailers and store loyalty. The result provides important findings to researchers and practitioners as well as implications for future research directions and management of the retail industry.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1998Principles and Practice of Structural Equation Modeling 1988On the Evaluation of Structural Equation Models 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 1993Lisrel 8: Structural Equation Modeling With the Simplis Command Language 1999Whence Consumer Loyalty?1994Marketing Research: An Applied Orientation

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