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The psychology of advertising: A simple exposition of the principles of psychology in their relation to successful advertising.
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The psychology of advertising: A simple exposition of the principles of psychology in their relation to successful advertising. (1908)The psychology of advertising: A simple e…Consumer Collectives: A History and Reflections on Their Future (2021)Consumer Collectives: A Histo…Psychology in America: the early years (2015)Psychology in America: the ea…Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing (2015)Measurement devices and the p…The role of advertising in promoting a product (2014)The role of advertising in pr…Lost Classics and Forgotten Contributors (2005)Lost Classics and Forgotten C…How Advertising Works: Alternative Situational and Attitudinal Explanations (2004)How Advertising Works: Altern…The Spurious Paternity of Business Communication Principles (1989)The Spurious Paternity of Bus…The Principles of Psychology (1891)A Handbook of Child Psychology (1932)Democracy and Education (2015)Principles of Marketing (1972)Product lifecycle management : 21st century paradigm for product realisation (2005)Exposure to Unconventional Outdoor Media Advertising (2020)Sustainable Futures in Southern Africa’s Mountains (2023)The Moderating Role of Liquidity in the Relationship between the Expenditures and Financial Performance of SMEs: Evidence from Jordan (2023)Marketing: An Introduction (2025)A Greek-English lexicon (1968)Linguistic Politeness in Professional Prose (1989)Explanations in Negative Messages: More Insights from Speech Act Theory (1990)Conceptualizing the Writer-Reader Relationship in Business Prose (2004)Cohesion in English (2014)Principles of Pragmatics (2016)Archaeology of Knowledge (1970)How We Became Posthuman (1999)The Politics of Life Itself (2007)The construction of marketing measures (2018)Interesting numbers: An ethnographic account of quantification, marketing analytics and facial coding data (2021)Neurociencia y comportamiento del consumidor (2022)A Theory of Cognitive Dissonance (1957)Olympic sponsorship: evolution, challenges and impact on the Olympic Movement (2008)THEORETICAL FRAMEWORK OF ADVERTISING - SOME INSIGHTS (2014)A Theory of Cognitive Dissonance (2017)Neuromarketing Tools in Studies on Models of Social Issue Advertising Impact on Recipients (2018)Diffusion of Innovations 1 (2019)Psychology as the behaviorist views it. (1913)What is an emotion? (2005)The Division of Labour in Society (1984)The structural transformation of the public sphere: an inquiry into a category of bourgeois society (1990)Mundane emotions: Losing yourself in boredom, time and technology (2022)A nascent market for digital assets: Exploration of consumer value of NFTs (2024)Consumer collectives in the circular economy: A systematic review and research agenda (2024)Advances in Consumer Research (2025)
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Cited by

  • 2014The role of advertising in promoting a product42 cited
  • 1989The Spurious Paternity of Business Communication Principles41 cited
  • 2021Consumer Collectives: A History and Reflections on Their Future35 cited
  • 2004How Advertising Works: Alternative Situational and Attitudinal Explanations31 cited
  • 2015Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing22 cited
  • 2005Lost Classics and Forgotten Contributors1 cited
  • 2015Psychology in America: the early years0 cited

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