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Improving Marketing Communication & Innovation Strategies in the Small Business Context · Study

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ArticleImproving Marketing Communication & Innovation Strategies in the Small Business Context

Len Tiu Wright2001

Article2001

Improving Marketing Communication & Innovation Strategies in the Small Business Context

Len Tiu Wright · Clive Narrow

13 citations·0/0 files stored·Small Business Economics

No readable copy stored yet — this record is metadata only.

Entrepreneurship Studies and Influences Marketing and Advertising Strategies Innovation and Knowledge Management

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 13 citations exist upstream.

References

1985Leaders : the strategies for taking charge 1998What Makes an Entrepreneur?1992The entrepreneurial personality: Concepts, cases and categories 1989The Operation of Entrepreneurial Intentions 1995Uncertainty and Planning in Small and Entrepreneurial Firms: An Empirical Assessment 1998Validation of a didactic model for the analysis of training objectives in entrepreneurship 1996Construct validation of a measure of adaptive-innovative cognitive styles in consumption 1999Small business and enterprise development: questions about research methodology

Details

Year2001

Typearticle

Published2001-03-01

VenueSmall Business Economics

ISSN-L0921-898X

Languageen

Citations13

Files0 public / 0

ShelfEntrepreneurship Studies and Influences

Identifiers

doi10.1023/a:1011188221120

openalex_workW1494597097

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