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Len Tiu Wright · Study
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Author
Len Tiu Wright
31 works
· latest 2022
· 4 institutions
cluster: provisional
ORCID 0000-0001-8171-175X
Works
31 shown
The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants
The TQM Journal
·
2022
·
5 authors
37
citations
Enhancing consumers’ self-reported loyalty intentions in Islamic Banks: The relationship between service quality and the mediating role of customer satisfaction
Cogent Business & Management
·
2021
·
6 authors
·
Open access
50
citations
Corporate branding and value creation for initiating and managing relationships in B2B markets
Qualitative Market Research An International Journal
·
2020
·
5 authors
·
Open access
27
citations
The effects of CARTER model on attitudinal loyalty in Islamic banks
International Journal of Quality and Service Sciences
·
2020
·
2 authors
50
citations
Adoption of Big Data Technology for Innovation in B2B Marketing
Journal of Business-to-Business Marketing
·
2019
·
4 authors
·
Open access
150
citations
Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization
Cogent Business & Management
·
2019
·
3 authors
·
Open access
170
citations
Gender effects on consumers’ symbolic and hedonic preferences and actual clothing consumption in the Czech Republic
International Journal of Consumer Studies
·
2018
·
2 authors
·
Open access
31
citations
Academic research into marketing: Many publications, but little impact?
Cogent Business & Management
·
2018
·
5 authors
·
Open access
15
citations
Customer relationship management and service quality: Influences in higher education
Journal of Customer Behaviour
·
2016
·
2 authors
·
Open access
38
citations
Customer relationship management for brand commitment and brand loyalty
University of Huddersfield Repository (University of Huddersfield)
·
2015
·
3 authors
·
Open access
33
citations
Clothing consumption in two recent EU Member States: A cross-cultural study
Journal of Business Research
·
2011
·
3 authors
26
citations
Shoppers' Experiences of Digital Signage-a Cross-National Qualitative Study
International Journal of Digital Content Technology and its Applications
·
2010
·
3 authors
·
Open access
40
citations
The influences of social e-shopping in enhancing young women's online shopping behaviour
Journal of Customer Behaviour
·
2010
·
4 authors
·
Open access
145
citations
The mediating effects of perception and emotion: Digital signage in mall atmospherics
Journal of Retailing and Consumer Services
·
2010
·
4 authors
·
Open access
182
citations
E‐consumer behaviour
European Journal of Marketing
·
2009
·
4 authors
·
Open access
276
citations
An empirical investigation into e‐shopping excitement: antecedents and effects
European Journal of Marketing
·
2009
·
2 authors
·
Open access
116
citations
Myopia, customer returns and the theory of planned behaviour
Journal of Marketing Management
·
2008
·
3 authors
·
Open access
39
citations
Consumers online: intentions, orientations and segmentation
International Journal of Retail & Distribution Management
·
2007
·
3 authors
·
Open access
210
citations
A commentary on social and experiential (e‐)retailing and (e‐)shopping deserts
International Journal of Retail & Distribution Management
·
2007
·
4 authors
·
Open access
19
citations
Research Issues in Building Brand Equity and Global Brands in the PC Market
Journal of Marketing Management
·
2007
·
3 authors
20
citations
Fair Trade marketing: an exploration through qualitative research
Journal of Strategic Marketing
·
2006
·
1 author
64
citations
Enhancing consumer empowerment
European Journal of Marketing
·
2006
·
2 authors
·
Open access
183
citations
No gender in cyberspace?
International Journal of Entrepreneurial Behaviour & Research
·
2005
·
2 authors
·
Open access
120
citations
Marketing research for Roseen Wines Ltd : cameo case.
University of Huddersfield Repository (University of Huddersfield)
·
2004
·
1 author
·
chapter
0
citations
An investigation of online consumer purchasing
Qualitative Market Research An International Journal
·
2003
·
3 authors
44
citations
Lifecycles and crisis points in SMEs: a case approach
Marketing Intelligence & Planning
·
2002
·
3 authors
68
citations
A qualitative research agenda for small to medium‐sized enterprises
Marketing Intelligence & Planning
·
2001
·
2 authors
117
citations
Improving Marketing Communication & Innovation Strategies in the Small Business Context
Small Business Economics
·
2001
·
2 authors
13
citations
Researching taste: layers of analysis
British Food Journal
·
2000
·
3 authors
17
citations
DEFINING THE SCOPE OF ENTREPRENEURIAL MARKETING: A QUALITATIVE APPROACH
Journal of Enterprising Culture
·
2000
·
2 authors
94
citations
Gaining competitive advantage from packaging and labelling in marketing communications
British Food Journal
·
1998
·
3 authors
150
citations