The role of Employer branding and Talent Management for Organizational Attractiveness

Abstract

Organizations all around the world always try to hire those people who can be an asset for the organization but it is important to know the efforts of these organizations to become employer of choice. Employer branding has a significant role for the hiring of human capital. This empirical study will investigate the role of employer branding and talent management for organizational attractiveness. The purpose of this study is to know about the perception of the university students about employer branding and different ways through which employers hire and manage the future talent. This study will also help to know about the importance of talent management and students approach for the potential employer. The sample size of this research study consists of 100 respondents from three universities of Rawalpindi and Islamabad. The results of this study indicate the relationship of employer branding talent management for organizational attractiveness. The findings of the study show that students are well aware of organizations recruitment techniques and they prefer to join those organizations where they can find better career growth. The practical implications of this study are helpful for both students and organizations. Students can make a better choice by the knowing the employer brand image of the organization and HR professional of organizations can make their techniques better to hire the new talent from the leading universities. The combination of talent management and employer branding can make any organization the employer of choice.

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