Creating and Capturing Value: Perspectives and Cases on Electronic Commerce

Garth Saloner · A. Michael Spence

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E-commerce and Technology Innovations Digital Innovation in Industries Digital Platforms and Economics

Abstract

From the Publisher: This book on electronic commerce is divided into two parts: Perspectives provides an overview of these important issues in electronic commerce; Cases written under the supervision of Stanford faculty provide real world insight. Both parts contain a wealth of information about technologies, industries, firms, strategies, and organizational structures as well as issues that the challenge of electronic commerce poses for practitioners.

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