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Dictionary of Marketing Terms
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Dictionary of Marketing Terms (1981)Dictionary of Marketing TermsEstimating Willingness-to-Pay for Health Insurance Among Rural Poor in India by Reference to Engel’s Law (2018)Estimating Willingness-to-Pay…FROM MURROW TO MEDIOCRITY? (2010)FROM MURROW TO MEDIOCRITY?Internet marketing research (1987‐2000): a literature review and classification (2003)Internet marketing research (…Deciding What's News: A Study of CBS Evening News, NBC Nightly News, Newsweek, and Time (1979)Toward a Theory of Press-State Relations in the United States (1990)The image : a guide to pseudo-events in America (1992)All Things Considered: A Content Analysis of National Public Radio's Flagship News Magazine From 1999–2009 (2013)Principles of Marketing (1972)Electronic markets and electronic hierarchies (1987)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The state of internet marketing research (2007)Digital Cross-Organizational and Cross-Border Collaboration: A Scientometric Study (2009)Using Bibliometrics and Text Mining to Explore the Trends of E-Marketing Literature from 2001 to 2010 (2012)The Analysis of Family Budgets (1956)Designing Household Survey Questionnaires for Developing Countries : Lessons from 15 Years of the Living Standards Measurement Study, Volume 2 (2000)Analyzing Health Equity Using Household Survey Data (2008)Implementing a Participatory Model of Micro Health Insurance among Rural Poor with Evidence from Nepal (2014)Willingness to join and pay for community-based health insurance and associated determinants among urban households of Cameroon: case of Douala and Yaounde (2021)
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  • 2003Internet marketing research (1987‐2000): a literature review and classification122 cited
  • 2018Estimating Willingness-to-Pay for Health Insurance Among Rural Poor in India by Reference to Engel’s Law30 cited
  • 2010FROM MURROW TO MEDIOCRITY?7 cited

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