MARKETING THEORIES, MODELS AND GENERAL ISSUES

Sak Onkvisit

23 citations0/0 files storedJournal of Professional Services Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

Abstract

Marketing literature contains a great deal of discussion on the fact that services are uniquely different from physical products. This perspective should be carefully and systematically examined. Several assumptions related to the characteristics of services are questionable, and the various generalizations warrant a critical evaluation. Without a fresh approach to the study of services marketing, the strategic implications are indistinct and obscure.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Imported from OpenAlex (CC0) — nothing here is generated.