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Sak Onkvisit · Study
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Sak Onkvisit
13 works
· latest 2008
· 3 institutions
cluster: provisional
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12
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13
Citations
982
Works here
13
85
87
88
89
90
91
94
99
08
Most cited in this library
SELF-CONCEPT AND IMAGE CONGRUENCE: SOME RESEARCH AND MANAGERIAL IMPLICATIONS
1987 · 284 citations
International Marketing : Analysis and Strategy
1989 · 164 citations
Service marketing: Image, branding, and competition
1989 · 143 citations
Standardized International Advertising: Some Research Issues and Implications
1999 · 89 citations
The International Dimension of Branding: Strategic Considerations and Decisions
1989 · 71 citations
Works
13 shown
International Marketing
Routledge eBooks
·
2008
·
1 author
·
book
47
citations
Standardized International Advertising: Some Research Issues and Implications
Journal of Advertising Research
·
1999
·
2 authors
89
citations
Consumer Behavior: Strategy and Analysis
·
1994
·
2 authors
·
book
32
citations
MARKETING THEORIES, MODELS AND GENERAL ISSUES
Journal of Professional Services Marketing
·
1991
·
1 author
23
citations
Is services marketing “really” different?
Services Marketing Quarterly
·
1991
·
2 authors
35
citations
Global Advertising:
Journal of International Consumer Marketing
·
1990
·
2 authors
32
citations
International Marketing: Strategy and Theory
·
1990
·
2 authors
32
citations
The International Dimension of Branding: Strategic Considerations and Decisions
International Marketing Review
·
1989
·
2 authors
71
citations
International Marketing : Analysis and Strategy
·
1989
·
2 authors
164
citations
Service marketing: Image, branding, and competition
Business Horizons
·
1989
·
2 authors
143
citations
Marketing barriers in international trade
Business Horizons
·
1988
·
2 authors
20
citations
SELF-CONCEPT AND IMAGE CONGRUENCE: SOME RESEARCH AND MANAGERIAL IMPLICATIONS
Journal of Consumer Marketing
·
1987
·
2 authors
284
citations
A VIEW OF MARKETING AND ADVERTISING PRACTICES IN ASIA AND ITS MEANING FOR MARKETING MANAGERS
Journal of Consumer Marketing
·
1985
·
2 authors
10
citations