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Service marketing: Image, branding, and competition · Study

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ArticleService marketing: Image, branding, and competition

Sak Onkvisit1989

Article1989

Service marketing: Image, branding, and competition

Sak Onkvisit · John J. Shaw

143 citations·0/0 files stored·Business Horizons

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Corporate Identity and Reputation

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1987Service Positioning through Structural Change 1981Guidelines for the advertising of services

Cited by

2007Brand harmonization in the international higher education market 2008Strategies to offset performance failures: The role of brand equity 1993Marketing for Service Industries-A Revie 2020Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals 2006The Role of Brand Affiliation in Hotel Market Value 2020Putting the “self” in selfies: how narcissism, envy and self-promotion motivate sharing of travel photos through social media 2010Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value 2005The importance of brand cues in intangible service industries: an application to investment services

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Details

Year1989

Typearticle

Published1989-01-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations143

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/0007-6813(89)90018-9

openalex_workW2072224876

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