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Service marketing: Image, branding, and competition
2 references·16 citing·49 second hop
Service marketing: Image, branding, and competition (1989)Service marketing: Image, branding, and c…Service Positioning through Structural Change (1987)Service Positioning through S…Guidelines for the advertising of services (1981)Guidelines for the advertisin…Putting the “self” in selfies: how narcissism, envy and self-promotion motivate sharing of travel photos through social media (2020)Putting the “self” in selfies…Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals (2020)Extremely Negative Ratings an…Diversification, Branding, and Performance of Professional Service Firms (2018)Diversification, Branding, an…Brand trust and image: effects on customer satisfaction (2017)Brand trust and image: effect…Corporate image in the leisure services sector (2011)Corporate image in the leisur…Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value (2010)Key service drivers for high-…Strategies to offset performance failures: The role of brand equity (2008)Strategies to offset performa…Brand harmonization in the international higher education market (2007)Brand harmonization in the in…The Role of Brand Affiliation in Hotel Market Value (2006)The Role of Brand Affiliation…The importance of brand cues in intangible service industries: an application to investment services (2005)The importance of brand cues …Service quality as an important dimension of brand equity in Swiss services industries (2005)Service quality as an importa…An approach to branding services (2002)An approach to branding servi…Consumer intentions to use a service category (2000)Consumer intentions to use a …The impact of country of origin in the retail service context (1996)The impact of country of orig…Marketing for Service Industries-A Revie (1993)Marketing for Service Industr…THE TWO WAYS IN WHICH RETAILERS CAN BE BRANDS (1992)THE TWO WAYS IN WHICH RETAILE…A Service Quality Model and its Marketing Implications (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Service quality and human resource management (1998)The marketing strategies of universities in the United Kingdom (1999)Strategic challenges for the marketing of services internationally (2002)Breaking Free from Product Marketing (1977)Designing services that deliver (1984)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Customer satisfaction, customer retention, and market share (1993)River Magic: Extraordinary Experience and the Extended Service Encounter (1993)Information and Consumer Behavior (1970)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The role of bank image for customers versus non‐customers (2009)Do luxury room amenities affect guests’ willingness to pay? (2015)The power of design: How does design affect consumers’ online hotel booking? (2017)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conveying Trustworthiness to Online Consumers: Reactions to Consensus, Physical Store Presence, Brand Familiarity, and Generalized Suspicion (2010)Brand awareness, image, physical quality and employee behavior as building blocks of customer-based brand equity: Consequences in the hotel context (2019)The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention (2019)Case Study Research: Design and Methods (1984)Case study research: Design and methods (1986)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)What defines “successful” university brands? (2010)Ethos at stake: Performance management and academic work in universities (2015)Social media interaction, the university brand and recruitment performance (2016)Managing brand equity : capitalizing on the value of a brand name. (1991)Managing Brand Equity (1991)Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Strategic responses of the Spanish hospitality sector to the financial crisis (2012)The Differential Effects of the Quality and Quantity of Online Reviews on Hotel Room Sales (2014)The influence of e-word-of-mouth on hotel occupancy rate (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: An empirical examination (2011)The development of service quality dimensions for internet service providers: Retaining customers of different usage patterns (2014)Internet service providers' service quality and its effect on customer loyalty of different usage patterns (2015)Diagnostic and Statistical Manual of Mental Disorders (2013)Diagnostic and Statistical Manual of Mental Disorders (2013)Consumer Emotions and Personality Traits in Augmented Reality (2025)Job Market Signaling (1973)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Signaling Theory: A Review and Assessment (2010)Bad Intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions (2021)The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness (2021)The effect of a hotel's star-rating-based expectations of safety from the pandemic on during-stay experiences (2022)Retail Services Advertising: The Effects of Appeal, Medium, and Service (1995)A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions (2002)Employment branding in the knowledge economy (2002)
this work references cited by second hop

References

  • 1987Service Positioning through Structural Change928 cited
  • 1981Guidelines for the advertising of services250 cited

Cited by

  • 2007Brand harmonization in the international higher education market288 cited
  • 2008Strategies to offset performance failures: The role of brand equity212 cited
  • 1993Marketing for Service Industries-A Revie188 cited
  • 2020Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals161 cited
  • 2006The Role of Brand Affiliation in Hotel Market Value145 cited
  • 2020Putting the “self” in selfies: how narcissism, envy and self-promotion motivate sharing of travel photos through social media130 cited
  • 2010Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value122 cited
  • 2005The importance of brand cues in intangible service industries: an application to investment services117 cited
  • 1992THE TWO WAYS IN WHICH RETAILERS CAN BE BRANDS109 cited
  • 2011Corporate image in the leisure services sector99 cited
  • 2002An approach to branding services94 cited
  • 2000Consumer intentions to use a service category83 cited
  • 2017

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Brand trust and image: effects on customer satisfaction
76 cited
  • 1996The impact of country of origin in the retail service context75 cited
  • 2018Diversification, Branding, and Performance of Professional Service Firms66 cited
  • 2005Service quality as an important dimension of brand equity in Swiss services industries63 cited