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Is services marketing “really” different? · Study

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ArticleIs services marketing “really” different?

Sak Onkvisit1991

Article1991

Is services marketing “really” different?

Sak Onkvisit · John J. Shaw

35 citations·0/0 files stored·Services Marketing Quarterly

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

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2010Technology and Service Quality in the Banking Industry: An Empirical Study of Various Factors in Electronic Banking Services 2010TECHNOLOGY AND SERVICE QUALITY IN THE BANKING INDUSTRY Importance and Performance of Various Factors Considered In the Electronic Banking Services 2019Service Quality and Customer Loyalty in a Post-Crisis Context. Prediction-Oriented Modeling to Enhance the Particular Importance of a Social and Sustainable Approach

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Year1991

Typearticle

Published1991-01-01

VenueServices Marketing Quarterly

ISSN-L1533-2969

Languageen

Citations35

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1080/15332969.1991.9985009

openalex_workW1993564164

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