Reputational risks and sustainable supply chain management

Jens K. Roehrich · Johanne Grosvold · Stefan Ulstrup Hoejmose

187 citations0/0 files storedInternational Journal of Operations & Production Management

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Sustainable Supply Chain Management Environmental Sustainability in Business Corporate Identity and Reputation

Abstract

Purpose: This paper aims to apply the logic of bounded rationality to corporate reputation management and explores how constraints posed by bounded rationality impact on firms' implementation of sustainable supply chain management (SSCM). Design/methodology/approach: This study draws on primary and secondary data from 12 UK-based companies. The authors conducted 17 semi-structured interviews and analysed the data through an inductive methodology. Findings: Reputational risk exposure is a central driver in a company's decision to implement SSCM practices. However, managers face bounded rationality, in particular: conflicting priorities; capabilities and resources; commitment; and contextual setting, which in turn, means that companies do what they can to safeguard their reputation, but balance the extent to which they implement SSCM and the cost of doing so against the likelihood of exposure. Practical implications: By engaging in collaborative relationships with their supply chain partners, focal firms who wish to implement SSCM can spread the cost of SSCM across supply chain partners, which helps decrease the extent to which firms face the conflicting priorities of financial targets and SSCM. A long-term commitment to SSCM can also help build capabilities and resources necessary for SSCM implementation. Originality/value: The paper makes a significant contribution to the literature by conducting a cross-sectional study of the decision-making process involved in SSCM. The results suggest that managers are facing a number of constraints, which leads to sub-optimal choices regarding the level of SSCM implementation.

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References

1984Case Study Research: Design and Methods 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.2008Qualitative Data Analysis 1987Qualitative Analysis for Social Scientists 1993Strategic assets and organizational rent 2001Corporate Social Responsibility: A Theory of the Firm Perspective 2008From a literature review to a conceptual framework for sustainable supply chain management 1991Corporate Social Performance Revisited

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