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Ethnicity and consumer choice

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References

1957The Measurement of Meaning9,430 cited
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1982Mail and Telephone Surveys: The Total Design Method.6,852 cited
1985Measuring the Involvement Construct6,012 cited
1964Assimilation in American Life.2,672 cited
1928Human Migration and the Marginal Man2,185 cited
1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
1994Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants795 cited
1997Lead Article - Immigration, Acculturation, and Adaptation679 cited
1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
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1990Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel346 cited
1984Conceptualization and Operationalization of Involvement272 cited
1981Product Involvement and Brand Commitment245 cited
1982Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement

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208 cited

1976Fashion Involvement and Buying Behavior: a Methodological Study172 cited

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2010Female consumers: Decision-making in brand-driven retail51 cited
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2008Intergenerational Culture-Specific Consumption Differences Between Asian Indian Immigrants in the U.S. and Indians Residing in an Indian Metropolis22 cited
2012Exploring the role of acculturation in brand choice: A new perspective for targeting Indians living in the United Kingdom19 cited
2021Acculturative stress and consumption‐based coping strategies among first‐generation Asian‐Indian immigrants in the United States16 cited
2014The manifestation of culture in product purchase: A cross-cultural comparison11 cited
2012Consumer Acculturation in the Age of Globalization: A Study of First-Generation Indian Immigrants in the United States11 cited
2020Predicting Indian consumers' purchase intention from Western apparel brands11 cited
2022The Influence of Ethnic Identity on Consumer Behavior: Filipino and Lao Consumers in Australia9 cited
2016Categorization of Hong Kong Modern Males with Regard to Predictors of Menswear Design Preferences in Terms of Physical and Socio-Psychological Dimensions5 cited
2022Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets4 cited
2014Female Muslim students’ dress practices in a South African campus context3 cited