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Technology versus Design Innovation's Effects on Sales and Tobin's Q : The Moderating Role of Branding Strategy
16 references·10 citing·54 second hop
Technology versus Design Innovation's Effects on Sales and Tobin's Q : The Moderating Role of Branding Strategy (2013)Technology versus Design Innovation's Eff…Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Marketing and Firm Value: Met…Radical Innovation Across Nations: The Preeminence of Corporate Culture (2008)Radical Innovation Across Nat…Holistic Package Design and Consumer Brand Impressions (2008)Holistic Package Design and C…Delight by Design: The Role of Hedonic Versus Utilitarian Benefits (2008)Delight by Design: The Role o…New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)New Products, Sales Promotion…How is Manifest Branding Strategy Related to the Intangible Value of a Corporation? (2004)How is Manifest Branding Stra…A BEHAVIORAL THEORY OF R&D EXPENDITURES AND INNOVATIONS: EVIDENCE FROM SHIPBUILDING. (2003)A BEHAVIORAL THEORY OF R&D EX…The NBER Patent Citation Data File: Lessons, Insights and Methodological Tools (2001)The NBER Patent Citation Data…The Effect of Novel Attributes on Product Evaluation (2001)The Effect of Novel Attribute…Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize (1998)Organizing for Radical Produc…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Winning through innovation (1997)Winning through innovationSeeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation (1993)Standardization versus Adapta…Technological Discontinuities and Organizational Environments (1986)Technological Discontinuities…Problems with Contingency Theory: Testing Assumptions Hidden within the Language of Contingency "Theory" (1981)Problems with Contingency The…The Impact of ESG Rating Events on Corporate Green Technology Innovation under Sustainable Development: Perspectives Based on Informal Environmental Regulation of Social Systems (2024)The Impact of ESG Rating Even…Can CSR mechanisms spur GRI adoption and restore its lost value relevance? (2022)Can CSR mechanisms spur GRI a…Intellectual capital and firm efficiency of US multinational software firms (2021)Intellectual capital and firm…Backfires on firms' intangible assets of the casino industry in Macau and Las Vegas: investigating advertising expenditure (2021)Backfires on firms' intangibl…Is innovation design- or technology-driven? Citation as a measure of innovation pollination (2020)Is innovation design- or tech…Where is the entrepreneurship bang for the patenting buck? Utility versus design patents (2019)Where is the entrepreneurship…Beauty in the eyes of its beholders: Effects of design novelty on consumer preference (2019)Beauty in the eyes of its beh…Exploring the sources of design innovations: Insights from the computer, communications and audio equipment industries (2018)Exploring the sources of desi…Are multiple brand endorsements economically effective? (2018)Are multiple brand endorsemen…Exploration and exploitation activities for design innovation (2016)Exploration and exploitation …An approach to environmental psychology (1974)Feeling and thinking: Preferences need no inferences. 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(1980)Emotion And Adaptation (1991)Motivation and Personality (1997)Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences (2007)The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)The Population Ecology of Organizations (1977)Technological paradigms and technological trajectories (1982)Dimensions of Organizational Task Environments (1984)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change (1990)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)A Penny for Your Quotes: Patent Citations and the Value of Innovations (1990)Patent Statistics as Economic Indicators: A Survey (1990)Geographic Localization of Knowledge Spillovers as Evidenced by Patent Citations (1993)The Knowledge Economy (2004)Market value and patent citations (2005)Identifying Technology Spillovers and Product Market Rivalry (2013)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)The Cross-Section of Expected Stock Returns (1992)On Persistence in Mutual Fund Performance (1997)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration (2012)Data Privacy: Effects on Customer and Firm Performance (2016)Organizational Information Requirements, Media Richness and Structural Design (1986)Strategic management of small firms in hostile and benign environments (1989)Exploring the Black Box: An Analysis of Work Group Diversity, Conflict and Performance (1999)Managing Creative People: Strategies and Tactics for Innovation (2000)ARCHITECTURAL INNOVATION AND MODULAR CORPORATE FORMS. 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this work references cited by second hop

References

  • 1986Technological Discontinuities and Organizational Environments6,124 cited
  • 2001The NBER Patent Citation Data File: Lessons, Insights and Methodological Tools3,537 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 2003A BEHAVIORAL THEORY OF R&D EXPENDITURES AND INNOVATIONS: EVIDENCE FROM SHIPBUILDING.1,497 cited
  • 1998Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize1,269 cited
  • 2008Delight by Design: The Role of Hedonic Versus Utilitarian Benefits1,226 cited
  • 1981Problems with Contingency Theory: Testing Assumptions Hidden within the Language of Contingency "Theory"921 cited
  • 1997Winning through innovation802 cited
  • 2009Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions721 cited
  • 2008Holistic Package Design and Consumer Brand Impressions705 cited
  • 2008Radical Innovation Across Nations: The Preeminence of Corporate Culture649 cited
  • 2004New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry606 cited
  • 1993Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation565 cited

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  • 2004How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?563 cited
  • 2001The Effect of Novel Attributes on Product Evaluation501 cited
  • Cited by

    • 2019Beauty in the eyes of its beholders: Effects of design novelty on consumer preference58 cited
    • 2016Exploration and exploitation activities for design innovation44 cited
    • 2018Exploring the sources of design innovations: Insights from the computer, communications and audio equipment industries38 cited
    • 2022Can CSR mechanisms spur GRI adoption and restore its lost value relevance?33 cited
    • 2024The Impact of ESG Rating Events on Corporate Green Technology Innovation under Sustainable Development: Perspectives Based on Informal Environmental Regulation of Social Systems32 cited
    • 2021Intellectual capital and firm efficiency of US multinational software firms32 cited
    • 2018Are multiple brand endorsements economically effective?13 cited
    • 2019Where is the entrepreneurship bang for the patenting buck? Utility versus design patents10 cited
    • 2021Backfires on firms' intangible assets of the casino industry in Macau and Las Vegas: investigating advertising expenditure10 cited
    • 2020Is innovation design- or technology-driven? Citation as a measure of innovation pollination9 cited