Total Global Strategy

George S. Yip

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International Business and FDI Business Strategies and Innovation Globalization, Economics, and Policies

Abstract

From the Publisher: Written by the subject's leading academic authority on global strategy. George S. Yip, this edition of Total Global Strategy II addresses the most challenging task faced by multinational companies: how to deal with globalization and the resulting need for globally integrated strategies. Total Global Strategy II covers every aspect of global strategy and global integration and provides a systematic framework for evaluating which elements of strategy to globalize and by how much. This edition also contains numerous examples of global strategy and end-of-chapter questions.

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