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Total Global Strategy
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Total Global Strategy (2001)Total Global StrategyPerformance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda (2021)Performance consequences of m…Global, Local, or Regional? The Locus of MNE Strategies (2016)Global, Local, or Regional? T…An internalization theory perspective on the global and regional strategies of multinational enterprises (2015)An internalization theory per…Terrorism and international business: A research agenda (2010)Terrorism and international b…The regional dimension of MNEs' foreign subsidiary localization (2008)The regional dimension of MNE…The influence of marketing capabilities on economic international performance (2008)The influence of marketing ca…International attention and multinational enterprise performance (2008)International attention and m…Coordinated vs. liberal market HRM: the impact of institutionalization on multinational firms (2008)Coordinated vs. liberal marke…Globalization of HR at function level: four UK-based case studies of the international recruitment and selection process (2007)Globalization of HR at functi…Marketing program standardization: A cross-country exploration (2004)Marketing program standardiza…Rethinking foreign infrastructure investment in developing countries (2003)Rethinking foreign infrastruc…Mitigating liabilities of foreignness (2002)Mitigating liabilities of for…International market segmentation: issues and perspectives (2002)International market segmenta…Identifying Spatial Segments in International Markets (2002)Identifying Spatial Segments …The end of global strategy (2001)The end of global strategyDeterminants of local responsiveness: perspectives from foreign subsidiaries in an emerging market (2001)Determinants of local respons…THE GLOBALIZATION OF MARKETS (1983)The Theory of the Growth of the Firm (1995)Managing Across Borders: The Transnational Solution (2009)International entrepreneurship research versus international business research: A false dichotomy? 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(1983)A social institutional approach to identifying generation cohorts in China with a comparison with American consumers (2007)Diffusion of Innovations 1 (2019)Global Brand Building and Management in the Digital Age (2020)Self-Reports in Organizational Research: Problems and Prospects (1986)The Competitive Advantage of Nations (1990)The Use of the Multinational Corporation as a Research Context (2003)Control, collaboration, and productivity in international joint ventures: theory and evidence (2009)Asian firms and the restructuring of global value chains (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)When Does International Marketing Standardization Matter to Firm Performance? (2009)Principles and Practice of Structural Equation Modeling (2012)The effects of spatial and contextual factors on headquarters resource allocation to MNE subsidiaries (2012)Home-region orientation in international expansion strategies (2013)Differentiation and Integration in Complex Organizations (1967)The Future of the Multinational Enterprise (1976)Global value chain governance: Intersections with international business (2019)
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  • 2001The end of global strategy160 cited
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  • 2007Globalization of HR at function level: four UK-based case studies of the international recruitment and selection process128 cited
  • 2008Coordinated vs. liberal market HRM: the impact of institutionalization on multinational firms

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127 cited
  • 2008The influence of marketing capabilities on economic international performance114 cited
  • 2021Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda102 cited