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• 2005Sources of immoderation and proportion in marketing thought43 cited
• 2009A general theory of systems performance criteria39 cited
• 2015Crafting the market for bottled water: a social praxeology approach37 cited
• 2017Marketing’s identity crisis: insights from the history of marketing thought32 cited
• 2010The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 194620 cited
• 2007The scientific management of the consumer interest19 cited
• 2008Medical Liberty: Drugless Healers Confront Allopathic Doctors, 1910–19317 cited
• 2013Charlie Chaplin in the Age of Mechanical Reproduction: Reflexive Ambiguity in Modern Times6 cited
• 2021Ellen Richards’s Home Economics Movement and the Birth of the Economics of Consumption6 cited