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Men, Messages, and Media: A Look at Human Communication
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  • 1991The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads254 cited
  • 1985AGE DIFFERENCES IN CHILDREN'S PERCEPTIONS OF MESSAGE INTENT119 cited
  • 2013Assumptions behind Intercoder Reliability Indices112 cited
  • 2011This ad’s for you: the indirect effect of advertising perceptions on salesperson effort and performance99 cited
  • 2012A dynamic model of customer complaining behaviour from the perspective of service‐dominant logic91 cited
  • 2011Commitment in Franchising: The Role of Collaborative Communication and a Franchisee's Propensity to Leave85 cited
  • 2010Extranet Use and Building Relationship Capital in Interfirm Distribution Networks: The Role of Extranet Capability82 cited
  • 2004Advertising Theory: Reconceptualizing the Building Blocks75 cited
  • 1983Uses and Effects of Humor in Educational Ventures49 cited
  • 1980Consciring: A General Theory for Subjective Communicability46 cited
  • 1975A Multi-Systems Theory of Organizational Communication45 cited
  • 1982Between scientists and public: Communicating psychological research through the mass media.34 cited
  • 1991Public Space and Communication: The Zoning of Public Interaction23 cited
  • 2001Information Instruments for Creating Awareness in IT Innovations: An Exploratory Study of Organizational Adoption Intentions of ValuNet

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14 cited
  • 2008The Orientation of Organizations to their Environments: Functions of the Unconscious Mind14 cited
  • 2020Defining Communication Problems in Stakeholder Relations Based on Stakeholder Theory12 cited