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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them
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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them (1992)Sales Promotion Essentials: The 10 Basic …The Signaling Effect of Sampling Size in Physical Goods Sampling Via Online Channels (2021)The Signaling Effect of Sampl…“Influence of Consumer Sales Promotion on Consumers’ Purchasing Behaviour of the Retailing of Consumer Goods in Tema, Ghana” (2020)“Influence of Consumer Sales …Gift card program incrementality and cannibalization: The effect on revenue and profit (2017)Gift card program incremental…Estimating Nonresponse Bias in Mail Surveys (1977)Mental Accounting and Consumer Choice (1985)Benchmarking Marketing Capabilities for Sustainable Competitive Advantage (2004)Research Methods for Business Students (2003)Making sense of Cronbach's alpha (2011)Specification, evaluation, and interpretation of structural equation models (2011)An investigation into factors influencing consumer buying behaviour towards online shopping in Ghana (2024)Innovative marketing and sales promotion: catalysts or inhibitors of SME performance in Ghana (2024)Pillars of Customer Retention in the Services Sector: Understanding the Role of Relationship Marketing, Customer Satisfaction, and Customer Loyalty (2024)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Job Market Signaling (1973)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)An Empirical Investigation of Manufacturers’ Operations Innovations in New Product Development Enabled by E-Commerce Platforms (2024)
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  • 2020“Influence of Consumer Sales Promotion on Consumers’ Purchasing Behaviour of the Retailing of Consumer Goods in Tema, Ghana”28 cited
  • 2021The Signaling Effect of Sampling Size in Physical Goods Sampling Via Online Channels17 cited
  • 2017Gift card program incrementality and cannibalization: The effect on revenue and profit11 cited

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