The Guide to Franchising

Martin Mendelsohn

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Franchising Strategies and Performance Entrepreneurship Studies and Influences American History and Culture

Abstract

The meaning of the history of franchising why franchise your business? why take up a franchise? what can be franchised? how to become a franchiser the financial aspects of franchising franchisor services to franchises how to become a franchisee franchisor-franchisee relations channels of communication the franchise contract techniques of multiple franchising and international franchising six UK case studies four international case studies the British Franchise Association the Franchise Consultant's Association.

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2010Managing the Franchisor–Franchisee Relationship: A Relationship Marketing Perspective 1991Franchising: Selecting a strategy for rapid growth 2011Examining the determinants of hotel chain expansion through international franchising 1991The Social Organization of the Franchise: A Case of `Controlled Self-Employment'2015Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior 1997Insights into Franchising: A Review of Empirical and Theoretical Perspectives 1998Franchise Versus Conventional Small Business Failure Rates in the US and UK: More Similarities than Differences 1998Towards a framework for the study of franchising as an operating mode for international retail companies

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