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Total integrated marketing : breaking the bounds of the function
0 references·4 citing·15 second hop
Total integrated marketing : breaking the bounds of the function (2009)Total integrated marketing : breaking the…The Strategic Sales Organization – (2008)The Strategic Sales Organizat…Strategic imperatives for transformation in the conventional sales organization (2005)Strategic imperatives for tra…Strategic marketing and operations relationships: the case of the lean enterprise (2004)Strategic marketing and opera…Transformation of the Traditional Salesforce: Imperatives for Intelligence, Interface and Integration (2003)Transformation of the Traditi…Marketing Services: Competing Through Quality (1992)Personal Selling and Sales Management: A Relationship Marketing Perspective (1999)A Configurational Perspective on Key Account Management (2002)Clustering the mediators between the sales control systems and the sales performance using the AMO model: A narrative systematic literature review (2018)Out of the Crisis (1982)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The power of virtual integration: an interview with Dell Computer's Michael Dell. Interview by Joan Magretta. (1998)Journal of Competitive Intelligence and Management (2004)Integration of customer relationship management: status quo and implications for research and practice (2005)Tying the pieces together: A normative framework for integrating sales and project operations (2006)Market-led strategic change : a guide to transforming the process of going to market (2002)The Role of Sales in NPD : An Investigation of the U.S. Health‐Care Industry (2014)New product selling challenges (key insights in the ICT sector) (2018)The effect of inside sales and hybrid sales structures on customer value creation (2022)
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  • 2003Transformation of the Traditional Salesforce: Imperatives for Intelligence, Interface and Integration60 cited
  • 2005Strategic imperatives for transformation in the conventional sales organization43 cited
  • 2008The Strategic Sales Organization –26 cited
  • 2004Strategic marketing and operations relationships: the case of the lean enterprise22 cited

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