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The Strategic Sales Organization – · Study

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ArticleThe Strategic Sales Organization –

Nigel F. Piercy2008

Article2008

The Strategic Sales Organization –

Nigel F. Piercy · Nikala Lane

26 citations·0/0 files stored·Marketing Review St Gallen

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Marketing and Advertising Strategies Business Strategies and Innovation Corporate Governance and Management

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References

2002Market-led strategic change : a guide to transforming the process of going to market 2009Total integrated marketing : breaking the bounds of the function

Cited by

2014The Role of Sales in NPD : An Investigation of the U.S. Health‐Care Industry 2022The effect of inside sales and hybrid sales structures on customer value creation 2018New product selling challenges (key insights in the ICT sector)

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Year2008

Typearticle

Published2008-06-01

VenueMarketing Review St Gallen

ISSN-L1865-6544

Languageen

Citations26

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1365/s11621-008-0158-z

openalex_workW35896557

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