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ArticleImpact of positioning strategies on service firm performance

Charles Blankson2011

Article2011

Impact of positioning strategies on service firm performance

Charles Blankson · John Crawford

41 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

2000What is strategy 2002Systematic combining: an abductive approach to case research 2001Strategy and the Internet.1996Musings on management. Ten ideas designed to rile everyone who cares about management.1981Positioning: The Battle for Your Mind 1998Processes of a case study methodology for postgraduate research in marketing 2010The Stopping Power of Advertising: Measures and Effects of Visual Complexity 1992Positioning: The Battle for Your Mind

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2013A review of the relationships and impact of market orientation and market positioning on organisational performance 2020MARKET ORIENTATION AND NEW PRODUCT SUCCESS RELATIONSHIP: THE ROLE OF INNOVATION CAPABILITY, ABSORPTIVE CAPACITY, GREEN BRAND POSITIONING 2019CUSTOMER ORIENTATION AND OFFICE SPACE PERFORMANCE: ASSESSING THE MODERATING EFFECT OF BUILDING GRADE USING PLS-MGA 2023Typologies and taxonomies of positioning strategies: a systematic literature review 2014Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions

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Year2011

Typearticle

Published2011-04-15

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations41

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.jbusres.2011.03.013

openalex_workW2070895696

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