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Impact of positioning strategies on service firm performance
16 references·5 citing·36 second hop
Impact of positioning strategies on service firm performance (2011)Impact of positioning strategies on servi…Marketing strategy and competitive positioning (2020)Marketing strategy and compet…The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)The Stopping Power of Adverti…Systematic combining: an abductive approach to case research (2002)Systematic combining: an abdu…Strategy and the Internet. (2001)Strategy and the Internet.Is success a sin? A conversation with the reverend Peter J. Gomes. Interview by David A. Light. (2001)Is success a sin? A conversat…What is strategy (2000)What is strategyExperts' Views About Defining Services Brands and the Principles of Services Branding (1999)Experts' Views About Defining…The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity (1998)The Impact of Advertising Pos…Processes of a case study methodology for postgraduate research in marketing (1998)Processes of a case study met…Competitive positioning and the resource-based view of the firm (1998)Competitive positioning and t…Partnering relationship activities: Building theory from case study research (1997)Partnering relationship activ…Musings on management. Ten ideas designed to rile everyone who cares about management. (1996)Musings on management. Ten id…Positioning: The Battle for Your Mind (1992)Positioning: The Battle for Y…Product policy : concepts, methods, and strategy (1982)Product policy : concepts, me…Positioning your product (1982)Positioning your productPositioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Typologies and taxonomies of positioning strategies: a systematic literature review (2023)Typologies and taxonomies of …MARKET ORIENTATION AND NEW PRODUCT SUCCESS RELATIONSHIP: THE ROLE OF INNOVATION CAPABILITY, ABSORPTIVE CAPACITY, GREEN BRAND POSITIONING (2020)MARKET ORIENTATION AND NEW PR…CUSTOMER ORIENTATION AND OFFICE SPACE PERFORMANCE: ASSESSING THE MODERATING EFFECT OF BUILDING GRADE USING PLS-MGA (2019)CUSTOMER ORIENTATION AND OFFI…Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions (2014)Understanding the Effectivene…A review of the relationships and impact of market orientation and market positioning on organisational performance (2013)A review of the relationships…Customer-Oriented Approaches to Identifying Product-Markets (1979)U.S. International Pleasure Travelers’ Images of Four Mediterranean Destinations: A Comparison of Visitors and Nonvisitors (1999)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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(2000)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry (2005)The power of business models (2005)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)The criteria for successful services brands (2003)Destination brand positions of a competitive set of near-home destinations (2009)Best-Worst Scaling: Theory, Methods and Applications (2015)The equalization price: A measure of consumer-perceived brand equity (1993)The customer value proposition: evolution, development, and application in marketing (2017)Location, Competition, and Economic Development: Local Clusters in a Global Economy (2000)Looking Forward and Looking Backward: Cognitive and Experiential Search (2000)A Critical Assessment of Business Model Research (2017)
this work references cited by second hop

References

  • 2000What is strategy5,834 cited
  • 2002Systematic combining: an abductive approach to case research4,931 cited
  • 2001Strategy and the Internet.3,761 cited
  • 1996Musings on management. Ten ideas designed to rile everyone who cares about management.1,623 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 1998Processes of a case study methodology for postgraduate research in marketing996 cited
  • 2010The Stopping Power of Advertising: Measures and Effects of Visual Complexity780 cited
  • 1992Positioning: The Battle for Your Mind458 cited
  • 2020Marketing strategy and competitive positioning448 cited
  • 1982Positioning your product429 cited
  • 2001Is success a sin? A conversation with the reverend Peter J. Gomes. Interview by David A. Light.390 cited
  • 1982Product policy : concepts, methods, and strategy372 cited
  • 1998Competitive positioning and the resource-based view of the firm324 cited
  • 1999Experts' Views About Defining Services Brands and the Principles of Services Branding320 cited
  • 1997Partnering relationship activities: Building theory from case study research207 cited

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1998
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
204 cited

Cited by

  • 2013A review of the relationships and impact of market orientation and market positioning on organisational performance39 cited
  • 2020MARKET ORIENTATION AND NEW PRODUCT SUCCESS RELATIONSHIP: THE ROLE OF INNOVATION CAPABILITY, ABSORPTIVE CAPACITY, GREEN BRAND POSITIONING39 cited
  • 2019CUSTOMER ORIENTATION AND OFFICE SPACE PERFORMANCE: ASSESSING THE MODERATING EFFECT OF BUILDING GRADE USING PLS-MGA21 cited
  • 2023Typologies and taxonomies of positioning strategies: a systematic literature review12 cited
  • 2014Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions12 cited