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Experts' Views About Defining Services Brands and the Principles of Services Branding · Study

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ArticleExperts' Views About Defining Services Brands and the Principles of Services Branding

Leslie de Chernatony1999

Article1999

Experts' Views About Defining Services Brands and the Principles of Services Branding

Leslie de Chernatony · Francesca Dall’Olmo Riley

320 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1984Content Analysis: An Introduction to its Methodology.1972Principles of Marketing 1995Building Strong Brands 1991Managing brand equity : capitalizing on the value of a brand name.1985Problems and Strategies in Services Marketing 1996‘Building Strong Brands’1977Breaking Free from Product Marketing 1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter

Cited by

2007Customer-based brand equity for a destination 2007The effects of brand credibility on customer loyalty 2001Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model 2006Destination brands vs destination images: Do we know what we mean?2009How to Brand Nations, Cities and Destinations 2006A Conceptual Framework for Understanding Spectator-Based Brand Equity 2010

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Year1999

Typearticle

Published1999-10-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations320

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/s0148-2963(98)00021-6

openalex_workW2106523508

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Service brand equity and employee brand commitment

2008Strategies to offset performance failures: The role of brand equity