Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Experts' Views About Defining Services Brands and the Principles of Services Branding

16 references·16 citing·38 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1984Content Analysis: An Introduction to its Methodology.24,312 cited
1972Principles of Marketing5,587 cited
1995Building Strong Brands4,432 cited
1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
1985Problems and Strategies in Services Marketing2,819 cited
1996‘Building Strong Brands’2,120 cited
1977Breaking Free from Product Marketing2,056 cited
1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter2,003 cited
2011Service Management and Marketing1,414 cited
1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
2000How Personality Makes a Difference684 cited
1995Corporate Branding and Connoisseurship547 cited
2012Production-Line Approach to Service534 cited
2000Observations: Building Brand Equity by Managing the Brand’s Relationships365 cited
1990Beyond products: services-based strategy.348 cited
1977Marketing Professional Services328 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Cited by

2007Customer-based brand equity for a destination809 cited
2007The effects of brand credibility on customer loyalty429 cited
2001Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model347 cited
2006Destination brands vs destination images: Do we know what we mean?344 cited
2009How to Brand Nations, Cities and Destinations297 cited
2006A Conceptual Framework for Understanding Spectator-Based Brand Equity268 cited
2010Service brand equity and employee brand commitment267 cited
2008Strategies to offset performance failures: The role of brand equity212 cited
2006Building corporate branding through internal marketing: the case of the UK retail bank industry211 cited
2011Brand equity in higher education209 cited
2009Employee Based Brand Equity: A Third Perspective198 cited
2002Would a Brand Smell any Sweeter by a Corporate Name?196 cited
2004Exploring consumer experiences with a service brand188 cited
2020Destination branding: Opportunities and new challenges187 cited
2004Building contemporary brands: a sponsorship-based strategy178 cited
2008The key capabilities required for managing tourism business networks174 cited