Article2012

What Does this Gift Say about Me, You, and Us? The Role of Adolescents’ Gift Giving in Managing their Impressions among their Peers

Ruth Segev · Aviv Shoham · Ayalla A. Ruvio

28 citations0/0 files storedPsychology and Marketing

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Perception and Purchasing Behavior

Abstract

ABSTRACT This study examines adolescents’ gift giving using a qualitative methodology, based on impression management theory. Gift‐giving motives and the characteristics of the chosen gifts indicated that adolescents use gift giving instrumentally to manage and protect their impressions among their peers. The study extends the literature on adolescents’ gift giving, and provides evidence regarding different types of gifts such as joint, neutral, and twofold gifts. Additionally, some gifts are aimed at strengthening similarity and bind the extended selves of givers and receivers.

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References

1993Basics of Qualitative Research: Grounded Theory Procedures and Techniques 1987Qualitative Analysis for Social Scientists 1988Possessions and the Extended Self 1989A Social Psychologist Discovers Chicago Sociology 1990Stories of Experience and Narrative Inquiry 1991The Social Self: On Being the Same and Different at the Same Time 1990Impression management: A literature review and two-component model.1982Psychological perspectives on the self

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