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THE IMPACT OF SHOCKING ADVERTISING TO CONSUMER BUYING BEHAVIOR
11 references·0 citing·50 second hop
THE IMPACT OF SHOCKING ADVERTISING TO CONSUMER BUYING BEHAVIOR (2013)THE IMPACT OF SHOCKING ADVERTISING TO CON…Preliminary investigation of the communication effects of “taboo” themes in advertising (2012)Preliminary investigation of …Consumer perception of taboo in ads (2011)Consumer perception of taboo …Sex Appeal in Advertising: What Consumers Think (2010)Sex Appeal in Advertising: Wh…Sex in Advertising: Gender Differences and the Role of Relationship Commitment (2009)Sex in Advertising: Gender Di…Consumer responses to sex appeal advertising: a cross‐cultural study (2009)Consumer responses to sex app…Exploring consumer reactions to incongruent mild disgust appeals (2008)Exploring consumer reactions …Gender‐related reactions to gratuitous sex appeals in advertising (2007)Gender‐related reactions to g…Does sex sell? The effect of sexual programme content on the recall of sexual and non‐sexual advertisements (2007)Does sex sell? The effect of …Consumers' response to offensive advertising: a cross cultural study (2007)Consumers' response to offens…A Proposed Response Model for Controversial Advertising (2005)A Proposed Response Model for…Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students (2003)Does It Pay to Shock? Reactio…Understanding Attitudes and Predicting Social Behavior (1980)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)Should we use single items? 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References

  • 2003Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students302 cited
  • 2009Sex in Advertising: Gender Differences and the Role of Relationship Commitment214 cited
  • 2007Gender‐related reactions to gratuitous sex appeals in advertising136 cited
  • 2007Consumers' response to offensive advertising: a cross cultural study128 cited
  • 2009Consumer responses to sex appeal advertising: a cross‐cultural study112 cited
  • 2011Consumer perception of taboo in ads73 cited
  • 2005A Proposed Response Model for Controversial Advertising73 cited
  • 2008Exploring consumer reactions to incongruent mild disgust appeals48 cited
  • 2007Does sex sell? The effect of sexual programme content on the recall of sexual and non‐sexual advertisements45 cited
  • 2012Preliminary investigation of the communication effects of “taboo” themes in advertising41 cited
  • 2010Sex Appeal in Advertising: What Consumers Think36 cited

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