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INTEGRATED MARKETING COMMUNICATIONS AND CONSUMERS PATRONAGE OF NIGERIAN BEVERAGE PRODUCTS
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INTEGRATED MARKETING COMMUNICATIONS AND CONSUMERS PATRONAGE OF NIGERIAN BEVERAGE PRODUCTS (2009)INTEGRATED MARKETING COMMUNICATIONS AND C…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Managing Business Relationships (2017)Managing Business Relationshi…Business Research: A Practical Guide for Undergraduate and Postgraduate Students (2009)Business Research: A Practica…Building theories from case study research (2009)Building theories from case s…The relationship marketing process: communication, interaction, dialogue, value (2004)The relationship marketing pr…Marketing Management: The Millennium Edition (1999)Marketing Management: The Mil…Relational Benefits in Services Industries: The Customer's Perspective (1998)Relational Benefits in Servic…A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Developing relationships in business networks (1995)Developing relationships in b…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Qualitative evaluation and research methods, 2nd ed. (1990)Qualitative evaluation and re…Qualitative evaluation and research methods (1990)Qualitative evaluation and re…Delivering quality service: balancing customer perceptions and expectations (1990)Delivering quality service: b…Case Study Research: Design and Methods (1984)Case Study Research: Design a…The Development of Buyer‐Seller Relationships in Industrial Markets (1980)The Development of Buyer‐Sell…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…The Nature of the Firm (1937)Economic Action and Social Structure: The Problem of Embeddedness (1985)”Coopetition” in Business Networks—to Cooperate and Compete Simultaneously (2000)The strategic impact of external networks: subsidiary performance and competence development in the multinational corporation (2002)Firm resources and sustained competitive advantage (2004)Sustainable supply chain management and inter‐organizational resources: a literature review (2009)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Customer satisfaction with services: putting perceived value into the equation (2000)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Understanding Relationship Marketing Outcomes (2002)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Framework Analysis: A Qualitative Methodology for Applied Policy Research (2009)Designing and using research questionnaires (2014)The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y (2014)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Theory Building From Cases: Opportunities And Challenges (2007)The qualitative research interview (2011)Positioning and Presenting Design Science Research for Maximum Impact1 (2013)Whatever happened to qualitative description? (2000)Using thematic analysis in psychology (2006)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)The qualitative content analysis process (2008)
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References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 2019Diffusion of Innovations 137,320 cited
  • 1990Qualitative evaluation and research methods24,203 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2009Building theories from case study research11,299 cited
  • 1990Qualitative evaluation and research methods, 2nd ed.8,420 cited
  • 2009Business Research: A Practical Guide for Undergraduate and Postgraduate Students3,873 cited
  • 1990Delivering quality service: balancing customer perceptions and expectations3,870 cited
  • 1995Developing relationships in business networks3,265 cited
  • 1998Relational Benefits in Services Industries: The Customer's Perspective2,347 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 2017Managing Business Relationships1,307 cited
  • 1980The Development of Buyer‐Seller Relationships in Industrial Markets1,300 cited
  • 1998A Communication-Based Marketing Model for Managing Relationships1,236 cited
  • 1999Marketing Management: The Millennium Edition1,176 cited
  • 2004The relationship marketing process: communication, interaction, dialogue, value

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