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The 22 immutable laws of branding : how to build a product or service into a world-class brand
0 references·9 citing·43 second hop
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  • 2006Branding higher education: illusion or reality?80 cited
  • 2007Professional “brand”, personal identity and resistance to change in the Canadian accounting profession48 cited
  • 2001Brand as Relevance44 cited
  • 2009Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum41 cited
  • 2007Naming names: Trademark strategy and beyond: Part one—Selecting a brand name31 cited
  • 2008Table of Contents26 cited
  • 2015Marketing in the Australian higher education sector17 cited
  • 2021The Role of Visuals in Defining Fashion Lifestyle Brand Identity3 cited
  • 2021The Role of Visuals in Defining Fashion Lifestyle Brand Identity3 cited

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