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Influence of Brand Name on Consumer Decision Making Process - An Empirical Study on Car Buyers

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References

1991Managing Brand Equity7,170 cited
1972Principles of Marketing5,598 cited
1995Building Strong Brands4,440 cited
2007Choice as an act of meaning: The case of social class.538 cited
2008A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions93 cited

Cited by

2015An empirical and fuzzy logic approach to product quality and purchase intention of customers in two wheelers16 cited
2017THE EFFECT OF TRUST AND BRAND IMAGE ON PURCHASE DECISION (TOYOTA CAR SURVEY IN JAKARTA REGION)14 cited
2015An Analysis of Consumers’ Trust, Logistic Infrastructure and Brand Awareness towards E-Commerce Implementation in Kazakhstan7 cited

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