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Advertising Social Semiotic Representation: A Critical Approach
16 references·4 citing·29 second hop
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References

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  • 2015Critical Discourse Analysis5,431 cited
  • 2009Multimodality: A Social Semiotic Approach to Contemporary Communication3,528 cited
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Cited by

  • 2020Representasi ideologi supremasi kulit putih dalam iklan televisi19 cited
  • 2011The Words behind Images: A Critical Social Semiotic Approach toward Analyzing Advertising18 cited
  • 2020Effect of Design Elements for Social Media Ads on Consumer's Purchasing Decision14 cited
  • 2018Advertising Effects? An Elemental Experiment12 cited