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Customer Centric Product Definition
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Customer Centric Product Definition (2003)Customer Centric Product DefinitionCustomer empowerment in tourism through consumer centric marketing (CCM) (2007)Customer empowerment in touri…The Antecedents and Consequences of Customer-Centric Marketing (2000)eTourism: Information technology for strategic tourism management (2003)Empowerment als Ansatzpunkt zur effektiven Steuerung der Kundenintegration? — Eine konzeptionelle Analyse (2009)How an unlearning context can help managers overcome the negative effects of counter-knowledge (2012)The Practice of Management (2012)Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research (2018)
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  • 2007Customer empowerment in tourism through consumer centric marketing (CCM)146 cited

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