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The strategy and tactics of pricing: A guide to profitable decision making · Study

WorkThe strategy and tactics of pricing: A guide to profitable decision making

Unknown author1995

Work1995

The strategy and tactics of pricing: A guide to profitable decision making

Unknown author

378 citations·0/0 files stored·Long Range Planning

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Supply Chain and Inventory Management

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2010When Truces Collapse: A Longitudinal Study of Price-Adjustment Routines 2009Service Science, Management, Engineering, and Design (SSMED)2003Successful New Product Pricing Practices: A Contingency Approach 1996Increased consumer sales response though use of 99-ending prices 1992Two Kinds of Consumer Switching Costs 1995Signalling Price Image Using Advertised Prices 2007Persuasion knowledge and consumer reactions to pricing tactics 2013Pricing orientation, pricing capabilities, and firm performance

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Year1995

Typeother

Published1995-12-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations378

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0024-6301(95)91159-6

openalex_workW1503428541

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