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The strategy and tactics of pricing: A guide to profitable decision making
0 references·16 citing·56 second hopsampled
The strategy and tactics of pricing: A guide to profitable decision making (1995)The strategy and tactics of pricing: A gu…Organizational and institutional barriers to value-based pricing in industrial relationships (2015)Organizational and institutio…Pricing orientation, pricing capabilities, and firm performance (2013)Pricing orientation, pricing …When Truces Collapse: A Longitudinal Study of Price-Adjustment Routines (2010)When Truces Collapse: A Longi…Service Science, Management, Engineering, and Design (SSMED) (2009)Service Science, Management, …Price Endings, Left-Digit Effects, and Choice (2009)Price Endings, Left-Digit Eff…Customers' purchase intentions as a reflection of price perception (2008)Customers' purchase intention…Persuasion knowledge and consumer reactions to pricing tactics (2007)Persuasion knowledge and cons…Pricing strategies to maximize revenues in the lodging industry (2005)Pricing strategies to maximiz…Successful New Product Pricing Practices: A Contingency Approach (2003)Successful New Product Pricin…Toward an understanding of price wars: Their nature and how they erupt (2001)Toward an understanding of pr…A Clustering Method for Categorical Data in Tourism Market Segmentation Research (2001)A Clustering Method for Categ…Increased consumer sales response though use of 99-ending prices (1996)Increased consumer sales resp…Signalling Price Image Using Advertised Prices (1995)Signalling Price Image Using …Perceived value approach to pricing (1993)Perceived value approach to p…Consumer Evaluations of Multiple Versus Single Price Change (1993)Consumer Evaluations of Multi…Two Kinds of Consumer Switching Costs (1992)Two Kinds of Consumer Switchi…Case Study Research: Design and Methods (1984)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Exploration and Exploitation in Organizational Learning (1991)Value co-creation process of integrated product-services: Effect of role ambiguities and relational coping strategies (2016)Stakeholder management in complex product systems: Practices and rationales for engagement and disengagement (2018)Learning to discover value: Value-based pricing and selling capabilities for services and solutions (2020)Industrial Market Structure and Economic Performance. 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  • 2010When Truces Collapse: A Longitudinal Study of Price-Adjustment Routines239 cited
  • 2009Service Science, Management, Engineering, and Design (SSMED)206 cited
  • 2003Successful New Product Pricing Practices: A Contingency Approach195 cited
  • 1996Increased consumer sales response though use of 99-ending prices192 cited
  • 1992Two Kinds of Consumer Switching Costs166 cited
  • 1995Signalling Price Image Using Advertised Prices158 cited
  • 2007Persuasion knowledge and consumer reactions to pricing tactics151 cited
  • 2013Pricing orientation, pricing capabilities, and firm performance143 cited
  • 2015Organizational and institutional barriers to value-based pricing in industrial relationships139 cited
  • 2001Toward an understanding of price wars: Their nature and how they erupt137 cited
  • 2008Customers' purchase intentions as a reflection of price perception128 cited
  • 2001A Clustering Method for Categorical Data in Tourism Market Segmentation Research127 cited
  • 1993Consumer Evaluations of Multiple Versus Single Price Change124 cited
  • 1993Perceived value approach to pricing121 cited
  • 2009

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Price Endings, Left-Digit Effects, and Choice
119 cited
  • 2005Pricing strategies to maximize revenues in the lodging industry116 cited