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Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes
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Cited by

  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,753 cited
  • 2008Defensive Marketing Strategies363 cited
  • 2004Conjoint Analysis, Related Modeling, and Applications125 cited
  • 1981Design of Subscription Programs for a Performing Arts Series116 cited
  • 2011Adaptive Self-Explication of Multiattribute Preferences107 cited
  • 1998A Cross-Validity Comparison of Conjoint Analysis and Choice Models at Different Levels of Aggregation93 cited
  • 2001Forecasting with Conjoint Analysis73 cited
  • 2008Commercial Use of Conjoint Analysis71 cited
  • 1988Issues and advances in product positioning models in marketing research7 cited

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