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Consumption of luxury fashion brands: the motives of Generation Y consumers in China
16 references·5 citing·39 second hop
Consumption of luxury fashion brands: the motives of Generation Y consumers in China (2010)Consumption of luxury fashion brands: the…The Theory of the Leisure Class (2009)The Theory of the Leisure Cla…Mail and internet surveys: The tailored design method, 2nd ed. (2007)Mail and internet surveys: Th…Mail and internet surveys : the tailored design method (2007)Mail and internet surveys : t…Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…Research Methods for Business Students (2003)Research Methods for Business…Consumers' Need for Uniqueness: Scale Development and Validation (2001)Consumers' Need for Uniquenes…Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…The Psychology of Attitudes (1997)The Psychology of AttitudesDimensions of Brand Personality (1997)Dimensions of Brand Personali…A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)A Consumer Values Orientation…Criteria for Scale Selection and Evaluation (1991)Criteria for Scale Selection …Materialism: Trait Aspects of Living in the Material World (1985)Materialism: Trait Aspects of…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand (1950)Bandwagon, Snob, and Veblen E…Segmenting Markets Along Multiple Dimensions of Luxury Value: The Case of India (2016)Segmenting Markets Along Mult…ATTITUDES OF GENERATION Y TOWARDS LUXURY PRODUCTS AND YOUTH-LED CHANGE IN LUXURY CONSUMPTION BEHAVIOUR (2016)ATTITUDES OF GENERATION Y TOW…An explanatory study on Indian young consumers' luxury consumption: The underlying relationship of interpersonal influence, brand image, brand consciousness and demographic components with luxury brand purchase decision (2016)An explanatory study on India…A Study of the antecedents of purchase decision of luxury brands (2014)A Study of the antecedents of…Segmenting Consumers Based on Luxury Value Perceptions (2013)Segmenting Consumers Based on…Society and the Adolescent Self-Image (1965)The nature of human values (1973)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Subjective well-being: Three decades of progress. 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References

  • 2003Research Methods for Business Students17,197 cited
  • 2007Mail and internet surveys : the tailored design method9,606 cited
  • 1997The Psychology of Attitudes7,143 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 2009The Theory of the Leisure Class5,281 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation3,378 cited
  • 2007Mail and internet surveys: The tailored design method, 2nd ed.3,001 cited
  • 1950Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand2,344 cited
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  • 2004Measuring perceptions of brand luxury1,555 cited
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  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior

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1,148 cited

Cited by

  • 2013Segmenting Consumers Based on Luxury Value Perceptions20 cited
  • 2014A Study of the antecedents of purchase decision of luxury brands14 cited
  • 2016Segmenting Markets Along Multiple Dimensions of Luxury Value: The Case of India13 cited
  • 2016An explanatory study on Indian young consumers' luxury consumption: The underlying relationship of interpersonal influence, brand image, brand consciousness and demographic components with luxury brand purchase decision12 cited
  • 2016ATTITUDES OF GENERATION Y TOWARDS LUXURY PRODUCTS AND YOUTH-LED CHANGE IN LUXURY CONSUMPTION BEHAVIOUR11 cited